People use their cell phones for a variety of purposes, ranging from taking pictures to playing games. Recent research reveals a number of consumers would also be interested in using their cell phones to monitor their health.

A PricewaterhouseCoopers survey of 2,000 people found that more than 30 percent of consumers would use a cell phone application that would allow them to track and monitor their healthcare. Additionally, 40 percent said they would pay a fee for a service that would allow them to refill medications and access medical records.

PricewaterhouseCoopers leader of health information technology Daniel Garrett says there is a big market for electronic health access.

"There are significant opportunities for physicians, hospitals, health insurers, pharmaceutical companies and medical device manufacturers to market and differentiate themselves using mobile health," says Garrett. "Yet many healthcare organizations are largely ignoring the opportunity to integrate mobile health into other IT efforts such as the implementation of electronic health records."

Consumers can also use their cell phones to find health insurance quotes through their web browser, look for doctors and find other health-related services.