Internet-savvy Americans may be turning to social media for information on the most affordable health insurance quotes, according to a recent survey by Mintel Comperemedia.

While only four percent of overall respondents said they used a blog, social networking website or online discussion group, this trend was significantly more pronounced among young adults, men and high income earners, according to the report. Ten percent of respondents earning $75,000 to $100,000 a year used these social media for insurance information while 9 percent of people age 25 to 34 and 6 percent of men who did the same.

Many of these individuals also found advertising on social networking websites helpful. This trend may present an opportunity for insurers, according to Daniel Hayes, vice president of insurance services at Mintel Comperemedia.

"Because these individuals are already engaged in social media and because they use the internet more for insurance research, policy management and purchasing, I'd like to see insurance companies start targeting them when creating social networking initiatives," Hayes said.

Some considerations when picking a health insurance plan include the size of the premium and the kinds of services it covers, according to the Insurance Information Institute. Consumers with preexisting health conditions should research how a certain policy would treat it.