As healthcare costs continue to trend upwards for both group and individual health insurance plans, a number of costs-saving measures are being implemented. The Texas Employee Group Benefits Program is steering members towards generic prescription drugs, according to HealthLeaders-InterStudy.

The report indicates that use of generic drugs will likely increase as more patients become aware of their cost-saving benefits. Furthermore, more expensive co-pays may become more widespread for brand-name drugs.

HealthLeaders-InterStudy market analyst Bill Melville says other companies may begin implementing similar measures.

"Texas' largest employee group has implemented changes that could make waves among many private groups," says Melville. "With higher co-pays, the Texas Employee Group Benefits Program could be a signal of what's likely to occur in private employer groups. Additional cost-shifting strategies include increased deductibles, out-of-pocket maximums and coinsurance costs."

The Food and Drug Administration says expenses can decrease by 14 percent to 16 percent per day if people switch to generic from brand-name drugs. The exact savings can vary depending on the specific medication and dose. Patients should always consult their physician to see what options are available.