A study from the Agency for Healthcare Research & Quality found that many consumers will avoid inexpensive healthcare plans because they feel these options are inferior to higher priced plans.

However, the study noted that some consumers that see a price that is too high will assume that there are a plethora of unneeded add-ons to the plan, which is a turn-off. Consumers who find a reasonable price may be more likely to take advantage of it, as these are considered more reasonable options, the study said. One item that may help the process in the long run is an increase in information from healthcare providers, as this could prevent consumers from basing more of their opinion on price.

"This study has important implications for the more than 150 public reports on physician and hospital care," said Dr. Carolyn Clancy, director of AHRQ. "It's not simply a question of providing information on cost, but providing it in a way that is integrated with quality scores."

When looking for affordable health insurance rates that still give good coverage, it may benefit Americans to obtain health insurance quotes, as there may be a better option than what a person already has.