Secretary of State Hillary Clinton unveiled what she called a "labor of love" Tuesday when she announced the launch of the Mobile Alliance for Maternal Action (MAMA), a public and private partnership aimed at improving the health of women and newborns through technology and information.

Clinton told reporters that 360,000 women and nearly 4 million infants die each year from complications with childbirth. MAMA's aim will be to supply expectant mothers with information that could help them make good choices in regards to their family's health.

"It's an issue that is personally a high priority," said Secretary Clinton, "and it is one to our government and the Obama Administration, and especially to families around the world"

According to the foundation's website, MAMA intends to use the explosion of mobile technology in third-world countries to get the word out. Because more people now have access to cell phones, information can be transmitted in a more timely fashion. For example, MAMA can send pregnant women timely health information that is relevant to their stage of pregnancy.

It is MAMA's hope that putting this information in the hands of mothers-to-be around the world will reduce death and other health risks that are associated with giving birth.